Test report DSG-1964 · Rev E · tested October 20, 2026
Memory & StorageDevice under test
DRAM Prices Set to Climb 20% in Q4 2026 as AI Demand Meets Tight Supply
DRAM contract prices will rise about 20% quarter-on-quarter in 4Q26, TrendForce projects — still steep, but a slower climb as AI demand and tight supply keep leverage with memory makers.
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Spec summary
- TrendForce projects DRAM prices rising approximately 20% quarter-on-quarter in 4Q26.
- The rate of increase is slowing compared with earlier quarters of the cycle.
- AI-related demand is a primary driver of the price outlook.
- Tight DRAM supply continues to support upward pricing pressure.
![[News] DRAM Prices Seen Rising 20% QoQ in 4Q26 Despite Slower Gains; AI Demand, Tight Supply Support Outlook - TrendForc](/media/2026/10/184723982242288e.1280.webp)
DRAM contract prices will rise roughly 20% quarter-on-quarter in 4Q26, TrendForce projects — a substantial hike, but a slower rate of increase than the market has seen in earlier quarters of the cycle.
The research firm points to two forces holding the market up: demand from AI-related applications and a supply base that remains tight. Together they keep pricing power with memory makers, even as the steepest part of the climb passes.
For buyers — server OEMs, PC and handset assemblers, and module houses — that means the cost of a given memory configuration keeps creeping up, just less aggressively than before. A 20% quarterly jump still compounds fast: two consecutive quarters at that pace would leave you paying nearly 45% more per unit than you did at the start.
What's driving the 4Q26 forecast?
TrendForce frames the outlook around a straightforward supply-demand squeeze:
- AI demand continues to absorb a large share of advanced DRAM output, particularly the high-bandwidth and high-capacity parts that datacenter buildouts need.
- Tight supply persists across the broader DRAM stack, limiting how much conventional product makers can ship even at higher prices.
That combination is why the firm expects hikes to continue rather than flatten out in the final quarter of 2026.
What does "slower gains" actually mean?
The phrase matters more than it might seem. When price increases decelerate but stay in double digits, the market isn't cooling — it's climbing a slightly gentler slope.
For procurement teams, the practical read is this: locking volumes earlier in the quarter still beats waiting. For anyone budgeting annual component spend, a 20% QoQ move dwarfs the few-percent swings buyers plan around in mature components.
Who feels it first?
Server and datacenter customers sit closest to the pressure point, since AI-driven demand concentrates there. But tight supply leaks into the wider market, so PC and mobile DRAM buyers shouldn't expect relief either.
Memory suppliers, meanwhile, keep the leverage. As long as AI demand holds and capacity stays constrained, TrendForce's outlook suggests they'll continue naming terms into the end of 2026.
The open question heading into 2027 is whether the deceleration TrendForce already flags becomes a trend — or whether AI demand tightens the screws again before supply catches up.
via Google News: HBM memory (Source)
More from Elena Vasquez
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Senior reporter covering people, launches and day-to-day practice in hardware layer of artificial intelligence at Die Signal.
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